Press release is still one of the most effective forms of advertising. Its extensive use in the print media and now in the online media only goes on to prove its effectiveness and how much it is capable of making a company visible to its target audience. Using a press release, you can achieve two targets:
1. Make money online
2. Provide extensive visibility to a company or brand
How Visibility is achieved
The word “distribution” has different meanings for different people. However, this word has a slightly different meaning when we talk about distributing press releases or articles online. This is because random distribution of anything online is called spam, and any serious marketer worth their salt just won’t touch it.
So to distribute anything via email you will need to strictly adhere to the rules of permission marketing, which means that everybody who ends up receiving your email needs to have opted to receive it. Posting articles or any writing has to be carefully done keeping in mind the relevance of what you want to say to the site where you are making your posting.
When it comes to a press release it is important that it gets as much exposure as possible. This is done so that as many sites as possible end up re-posting it or linking to it after a brief comment or discussion on their sites about it.
In other words, accumulating links https://www.vritimes.com is the most efficient way of distributing press releases online. Actually “links” and “distribution” are very closely associated terms when it comes to distributing press releases online.
Distribute to Social Networking Sites
The World Wide Web has become such a huge place where finding things can sometimes prove to be very difficult. This is one of the reasons why social networking sites have grown so rapidly in recent times. Sites like Digg and My Space, to give just two prominent examples receive phenomenal traffic.
These are ideal places where one can draw plenty of attention to an article or press release that needs wide distribution to get as large an audience as possible. All one needs to do is to find a way of bringing up the discussion about the press release that you would like to draw other people’s attention to.